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·Pulse Team
price monitoringcompetitor analysisecommerce

How to Track Competitor Prices Automatically

In competitive markets, pricing changes fast. If a competitor drops their price and you don't notice for days, you lose customers. Manual price checking doesn't scale — but automated monitoring does.

Why Competitor Price Monitoring Matters

  • React faster — Adjust your pricing within hours instead of days
  • Spot trends — See how competitors change prices over time with historical data
  • Protect margins — Don't race to the bottom blindly; know exactly when and how much competitors adjust
  • Win more deals — In B2B, being aware of competitor pricing gives your sales team an edge

How to Set Up Price Monitoring

1. Identify Competitor Pages

List the URLs where competitors display pricing. This could be:

  • Product pages on their website
  • Pricing pages (e.g., /pricing or /plans)
  • Marketplace listings (Amazon, eBay, etc.)
  • SaaS comparison pages

2. Create a Monitor for Each Price

With Pulse, paste the competitor's pricing URL and use the visual selector to click on the exact price element. Pulse generates the CSS selector automatically.

Pro tip: Use Pulse's multi-element selection to track multiple prices on the same page in a single monitor. Right-click and select "Monitor with Pulse" using the Chrome extension.

3. Set Smart Alerts

Not every price page change matters. A footer update or a banner change isn't relevant. Use Pulse's alert conditions:

  • Any change — Get notified on every change to the monitored element
  • Contains / Not contains — Only alert when specific text appears or disappears
  • AI Smart Filter — Let AI determine if a change is meaningful (Pro plan)

4. Connect Your Channels

Route price change alerts where your team will see them:

  • Slack — A dedicated #competitor-pricing channel keeps the whole team informed
  • Email — For daily or weekly digest summaries
  • Webhooks — Feed price data into your own systems or dashboards

Tracking Multiple Competitors at Scale

With Pulse's Starter plan (starting at $12/month), you can monitor up to 20 pages with checks every 10 minutes. For larger operations, the Pro plan supports 50 monitors with 5-minute intervals.

Organize monitors with tags like "competitor-a", "competitor-b" to keep things tidy in your dashboard.

Viewing Price History

Every change Pulse detects is recorded with a timestamp and the exact before/after values. Over time, this builds a price history that helps you identify patterns:

  • Do competitors run promotions on certain days?
  • Are prices trending up or down?
  • How often do they adjust?

Related Guides

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